The Strategy
A proven roll-up model: incubation, acquisition, platform building, and strategic exit — applied specifically to Asia-Pacific's MICE industry.
Asia-Pacific · MICE Incubator
Messe Capital
Asia's Focussed MICE Incubator.
Building and consolidating Asia-Pacific's fragmented MICE industry into a professionally managed platform — by incubating new trade shows and acquiring proven exhibitions from retiring founders across the region.
6
Operating Properties
6
Countries
3
Verticals
$102B
Global MICE by 2033
Industry Relationships
UFI TCEB Thailand STB Singapore SACEOS AFECA
Active relationships with key global and regional MICE industry bodies.
What We Do
A scalable platform anchored by cash-flowing assets.
The first dedicated MICE (Meetings, Incentives, Conferences, Exhibitions) incubator in Asia-Pacific — combining operational excellence with disciplined consolidation.
An Operational Foundation
An existing, fully operational platform across six international markets — not a concept or a blank-page fund.
Proprietary Deal Flow
Direct, founder-to-founder relationships with retiring MICE operators across ASEAN — pipelines unavailable through brokers or auction.
Financial Arbitrage
Acquiring standalone assets at sub-market multiples and consolidating into a platform positioned for strategic exit at institutional multiples.
The Opportunity
Two converging forces create a generational investment window.
The Macro Growth
$102.7B
Global MICE market by 2033 · 7.87% CAGR
- — Asia-Pacific is the fastest-growing MICE region, led by China, Singapore, Thailand, and India.
- — ASEAN economies growing at ~5% GDP annually with significant infrastructure investment.
- — Tailwinds: visa liberalization, low-cost carriers, RCEP trade agreement, government MICE promotion.
The Micro Inefficiency
The Generational Handover
A succession crisis across family-owned Asian MICE businesses.
Extreme fragmentation
The Asian MICE industry is dominated by family-owned businesses with small teams and no professional succession.
The succession crisis
Founders aged 55–75 are retiring without operational successors — a challenge documented broadly across Asian family businesses.
The result
Highly profitable, cash-flowing assets available at sub-market multiples to a professionalized acquirer.
Portfolio
Six properties across three high-growth verticals.
An operational foundation of B2B trade-show properties in Asia-Pacific and beyond, each addressing a structurally growing industry.
Healthcare & Technology
Medical and digital advancements driving specialized B2B demand across Asia-Pacific.
- Digital Dental Show
- Agential Cannabis
Sustainability & Manufacturing
ESG mandates and ASEAN's position as the world's manufacturing hub.
- Greentech Festival
- Composites Bridge
Lifestyle & Wellness
Asia's rising middle-class spending power and changing social dynamics.
- PrideShow
- Shape Expo
Leadership
Led by two complementary Managing Partners.
A native MICE industry operator paired with a modern-operator growth strategist — the profile a consolidation platform needs at both ends of the value creation bridge.
BK
Björn Kempe
Founder & Managing Partner
Singapore
Operator and investor building trade shows across Asia-Pacific. Leads sourcing of proprietary deal flow and new show conceptualization.
GS
Gritapat Setachanatip
Managing Partner
Bangkok
Growth strategist with 10+ years in digital transformation. Leads platform modernization and post-close integration.
For Investors
A generational window, opening now.
Selective investor inquiries considered. Materials and data-room access shared privately with qualified investors after an initial conversation.
investments@messecapital.com