Thesis

Two forces. One generational window.

A global MICE market in a structural growth phase meets a generational succession crisis across Asian family businesses — opening a once-in-a-decade consolidation opportunity for an operator-led platform.

Force One

A structurally growing global market.

The global MICE (Meetings, Incentives, Conferences, Exhibitions) industry has fully recovered from the COVID-19 disruption and is in a measurable, multi-year structural growth phase.

$56B
Global MICE market (2025)
$102B
By 2033 (projected)
7.87%
CAGR 2025-2033
$35B+
Global exhibitions revenue

Sources: Verified Market Research (2025); UFI Global Barometer. Projections based on current macro conditions and industry reporting.

Why Asia-Pacific

The fastest-growing MICE region, with government tailwinds.

Asia-Pacific is the fastest-growing MICE region globally, driven by rapid urbanization, middle-class expansion, infrastructure investment, and coordinated government promotion of the events economy.

China
CNY 1.35T
Corporate travel
~38% MICE share
Thailand
THB 1.1B
MICE promotion
Government-backed, targeted to triple by 2033
Singapore
S$905M
STB MICE budget
600+ events · 6M visitors annually
Asia-Pacific
$7.7T
Regional trade
Intra-Asian trade volume
ASEAN GDP growth

Sustained ~5% annual GDP growth across ASEAN economies, outpacing developed markets.

Policy tailwinds

Visa liberalization, low-cost carrier expansion, RCEP trade integration, MICE-specific government promotion.

Structural demand

Buyers and suppliers in emerging Asian industries need physical venues to establish trust — a structural, not cyclical, driver.

Force Two

A generational succession crisis across Asian family businesses.

The Asian MICE industry is overwhelmingly family-owned. Those families are now confronting a well-documented succession problem — one that simultaneously creates operational risk for the founders and a rare buying window for a professionalized acquirer.

70%
of family businesses fail to transition successfully to the second generation (Harvard Business Review).
10%
survive to the third generation — the window for professional consolidation.
<30%
of Asian family businesses have formal succession plans (BCG, McKinsey, PwC).

Family businesses contribute 60–80% of GDP across major Asian economies. Within MICE specifically, the operator population skews toward founders aged 55–75 — a demographic now actively planning exit, often without operational successors inside the family.

The result: a steady, generational flow of cash-flowing exhibition properties coming to market through non-intermediated, trust-based channels. Professionalized acquirers with founder-to-founder credibility can access this flow at multiples unavailable through auction or broker processes.

Sources: Harvard Business Review on family business succession; BCG, McKinsey, PwC reports on Asian family business governance.

The Arbitrage

Entry multiples meet platform multiples.

When you buy cash-flowing assets from retiring founders at sub-market multiples and consolidate them onto a professionally managed platform, the market values the resulting platform at the multiples global strategic organizers pay for scaled MICE businesses. The spread is the arbitrage.

Entry
2–3×
EBIT · single-asset family business
Platform Build
Shared services · digital infrastructure · consolidated buyer programs
Exit
8–12×
EV / EBITDA · platform-level exit
The Spread · 3–4× multiple expansion

Precedent: Charterhouse / Tarsus

The Charterhouse / Tarsus playbook validates the build-and-acquire model. Entering sub-scale, executing 24 new event launches and 11 acquisitions during the hold period, and exiting to Informa at approximately $940M (9.9× EV/EBITDA) — a publicly reported template for what a disciplined exhibition roll-up achieves.

This is the window.

A measurably growing market, a generational succession crisis, and an operator-led platform positioned to capture both.